Blogging is the new black
Blogging isn’t a new concept. What started out as a weblog came to be shortened to a blog. What is it? They can be personal online journals or frequently updated articles for your business. They allow for reader engagement, encourage conversation, and provide useful information within each post. So, why do we blog?
Blogs tell a brand’s story.
You probably have an “About Me” section on your website. It’s most likely a paragraph long and includes dates and history. Here’s a thought: keep that section short and sweet and create a blog post with more information. The blog post talking about your brand can include a lot more information, pictures, and just about anything you would want to add to it. All of that can be a bit messy on a web page, so putting it all into a blog post will allow others to really get to know you and your brand.
Blogging drives traffic to your website.
Once your site is optimized for the search engines, there’s not much more you can do there organically. If you have a blog on your site, these can all be updated and published at any time without the stress of re-coding webpages. Every time you publish a blog, it’s one more indexed page on your website. This is just another opportunity for you to show up in search engines and drive that traffic right to your website. Posting these blogs on your business’ social media pages will bring in shares, likes, and comments in addition to more traffic.
Eventually, that traffic will turn into leads. The blogging marketing technique will create a cycle. You’ll blog more, those blogs will be shared and seen by more people, those people will share extending your brand’s reach, who will be waiting for more blogs.
Blogging creates long-term results.
Your blogs and search engines eventually become best friends. So you just published a new blog post today? Great! Let’s say by the end of the day you get 100 page views and 15 leads. Tomorrow you get an additional 50 views and 10 more leads because it was found on social media via sharing and liking. Eventually, your post’s popularity will calm down and you’ll stop receiving so many views and leads. Does this mean your blog is dead and it’s time to move on? No. It just means it’s time to post again to keep the views, leads, and traffic up. The Internet is full of cycles.
Blogs provide timely information.
Sure, you can send out a tweet letting your clients know that something is new, but you’re only allowed 140 characters. Post a blog! Let your clients and customers know about any changes or new information. Did your business just receive a raving review from a client? Create a blog post that is relevant to that and don’t be afraid to brag a bit. Once you’ve posted this blog, then you can tweet out the link. Let everyone know about the good news! A blog about a promotion within your company is relevant for your clients as well. Keep your customers, readers, and clients involved as much as possible.
Blogs fuel SEO.
Your blogs participate in getting traffic from the free, organic, editorial, or natural search results on search engines. It’s all about your message. Your content should be original and relevant to your audience so it is found easier during web searches. Also, while writing your blogs, be aware that keywords are still relevant. Even a few specific keywords throughout your post will help your search engine optimization tremendously, and that will boost your rankings and traffic.
Blogging gives your company a voice.
We all know it can be tough to get a feel for a business’ voice by just looking at their website. Sure, their social media pages help a little bit, but blogging is the best way to “get to know” a business. Because blogs are a lot like articles, the author’s personality shines through the sentences and makes it seem more conversational than rehearsed. Did you crack a smile while reading? Can you relate to the writing style? Do you feel as if you know the company a little more after reading just one blog? Blogging is essentially a personal touch to the business and it is always important to get your voice out there and heard.
Blogging is free PR.
Ah, free PR. That’s nice to hear. Public relations are important for every business, artist, public figure, and organization. Yes, you could pay someone to write a press release for you and manage your professional maintenance, or you can type up some blogs. Your business’ Vice President is now President? Write up a blog about the individual, where he or she went to school, his or her background, and his or her journey to the new role of President. A blog is more personal and conversational than a press release and can contain a lot more information about the individual. If that’s something that you would rather do, blog it up!
Blogs are a 24/7 communication platform.
Once you’ve published your blog post, it is now live and available for everyone to see. Normally, you will have a comments section at the bottom for anyone to share their thoughts. One person might comment and that may inspire someone else to reply back to that comment. You’ve officially created a communication platform. If someone doesn’t like or agree with your post, you can hear them out and figure out how to fix it. Just one comment can spark a new idea in your head, and that can turn into another post. Communication platforms are great for many reasons, especially when it drives attention to your post and company.
These are reasons why we blog and we think you should be doing the same. Blogging is new, popular, and helpful and will help you out more than you think. Plus, it’s addicting. After one blog post, you’ll develop more and more ideas and have enough content for your brand’s lifetime.