BRAND IDENTITY EXPLORATION WORKSHOPS

We make brand identity happen.

You have a business but have you thought about your brand’s identity yet? You’re in luck! Our team of marketing strategists, content writers, and designers will help you layout the answers to all of the important questions about your business. The output of these explorations is a comprehensive understanding of what your business is, what your core messages are, and who your target audience should be.

Brand identity is the marriage between the mission and the creative, visual representation of a company. Discovering your brand’s identity will allow you to be more easily recognized and gain awareness in the marketplace.

The exploration process is a collaborative effort to create a comprehensive foundation from which to work off of. First, we review, research, and analyze your business, its background, and the competitive landscape. Second, we present our findings and add visuals and language for you to react to in order to explore your possible aesthetic. Third, we develop the brand identity. This is where the creative team will take over to help bring the vision for your brand to life. Fourth, the fundamentals will be laid out and presented to make sure all of the language, audiences, and visuals still resonate with you and your company. Lastly, we’ll work with you to implement the brand identity into your website and marketing collateral.
A brand’s identity is designed to ignite an emotional response to your visuals, and reflects the brand’s positioning, sets the tone, and introduces interested customers or clients to the business. Our team is ready to go above and beyond to make your brand stand out among your competitors. We know how important your branding is so we’ll make sure your brand attracts traffic and brings clients to you.

Contact us to find out how we can create a comprehensive roadmap to your brand’s identity today.